“Passion for building competitive advantage into products and processes that deliver our net zero ambitions“
Dr Michael Parmar
Dr Michael Parmar
Chief Operations Officer and Founder
Key Skills
Understanding markets and the dynamics of change | Germinating and leveraging product growth | Building businesses
Qualifications, Professional Bodies, and Associations
MA and PhD in Economics from the University of Reading
Fellow, Royal Society of Arts, Manufacturers and Commerce
Experience
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Assisting new product launch into EU4 +UK product for a product targeting $500m+ peak sales into a $4.5bn market. Provided competitive intelligence and advice on messaging, pricing and market access strategies to accelerate adoption and surmount barriers to acceptance.
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Working with the Institute of Environmental Analytics to provide improved decision-making support for investment, operations and trading strategies by detailed accounting for climate and weather impacts on electricity market outcomes as they transition towards a net zero future.
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Analysis and price setting support for airport charges to underpin airport and aviation expansion while ensuring airports earn an adequate rate of return to service their capital base from their airline, freight and passenger traffic.
Career Summary
For more than a decade, Michael has worked as a consultant, business owner and investor specialising in bringing innovative products and businesses to market.
Michael set up and runs a portfolio of businesses covering workspaces for industrial and commercial startups; a consultancy supporting product launches specialising in pharma and healthcare; and a consultancy that brings forward products and projects contributing to the global transition to net zero.
Before that, Michael had positions at Frontier Economics, Warwick Business School, and the National Economic Development Office.
Hobbies and Interests
“I very much enjoy spending time outdoors, the history of places, art and architecture.”