“I'm on a mission to demonstrate that aviation is a force for good and part of the climate change solution, highlighting the STEM opportunities for the next generation who will make jet zero a reality, decarbonise the planet and address the future workforce challenge.”

Helen Webb

Helen Webb

Chief Marketing Officer
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Key Skills

Joining the Dots | Strategic & Ethical Marketing | Networking & Partnerships | Inspiring the Next Generation

Qualifications, Professional Bodies, and Associations

  • BA (Hons) Business & Marketing

  • Fellow of the Chartered Institute of Marketing

  • STEM UK Ambassador

  • European Airshow Council (EAC) Board Member and part of the Sustainability Working Group

  • Flying Scholarships for Disabled People Trustee

  • International Council of Airshows Member

  • British Air Displays Association Member

Experience

  • Royal Air Force Charitable Trust Enterprises

    Trading arm of the RAF Charitable Trust and home of the Royal International Air Tattoo, the world's greatest airshow, attracting 170,000 visitors each year. Developed and implemented a marketing strategy with a 2700% ROI and a ticket sell out for four consecutive four years.

  • BlinkBox

    Start-up software business developing innovative technology where my role was securing investment with no marketing budget. Products included a free music service which was sold to Tesco for £10.8 million and rebranded as Blinkbox Music, an early competitor to Spotify.

  • International Airshow Marketing steers Airshow Organisers, Display Participants, Aerospace and Defence companies, Aviation and Military Charities to build robust and professional customer led marketing strategies to ensure profitable income generation by delivering exciting aviation experiences that also inspire the next generation.

Career Summary

Helen is a marketing expert and experienced leader, and a Fellow of the Chartered Institute of Marketing.  

She has spent 25 years in both the charity and commercial sectors, from startups to large corporates in aviation, automotive, rail, telecoms and tech.

For 14 years she was Head of Marketing for the Royal International Air Tattoo, the world’s greatest airshow so has excellent knowledge and connections in the aviation and aerospace industry, both commercial and military. 

Her focus is delivering comprehensive marketing strategies using feedback, research and data to inform stakeholder engagement that has purpose and impact.

She now runs her own marketing consultancy, International Aviation & Airshow Marketing, developing targeted, successful and profitable marketing strategies for Aerospace clients that incorporate STEM, sustainability and inclusivity.

Hobbies and Interests

“As well as being an AvGeek, my ‘go-to’ activity is walking, and I have hiked mountain trails all over the world. I enjoy volunteering and have been the Chair of a business networking group for 6 years, I mentored Royal Air Force Air Cadets to reach Everest Base Camp and run the Chicago marathon for the charity WhizzKidz, providing specialist wheelchairs to children, as well as my current role as a trustee for Flying Scholarships for Disabled People.”